Beauty Radar Screen: April 22, 2010
Posted Thursday April 22, 2010
Last Edited Monday April 26, 2010
Bare bath and massage oils.
Photo By Courtesy Photo
Martha Choy, who founded a Web-based fashion, accessories and jewelry business called Martha’s Closet a year ago, has gotten into the beauty business.
Choy, who is a compliance director at an investment bank, an industry in which she has worked for more than 20 years, has launched Barebodycollection.com, which features her own bath, body and fragrance line, dubbed Bare.
The 253-item assortment features a raft of bath and massage oils; bar soaps; body butters and creams; facial treatment items; fragrances; hair care products; bath gels, scrubs and salts; balms, and lotions. Products come in numerous sizes and fragrances, and range in price from $1.50 for travel-size items to $80 for 8-oz., shea butter-infused body butters.
There’s also a 2-oz. Bare fragrance, called Dare to Be Bare Parfum, which is priced at $225. Choy describes the scent as a dry, alcohol-free floral perfume and it comprises a 50 to 75 percent concentration of essential oils. It is tuberose based and features notes of gardenia, lilac, ylang-ylang, jasmine and orange blossom.
Bare products are handmade by Choy in her studio garden apartment on East 81st Street in New York. “I’m scooping, pumping, ladling and labeling all by myself,” she said, adding she’d like to eventually launch a wholesale business with distribution in specialty beauty stores.
Some of the newest additions to the line include a mint version of Bare’s Transportation Security Administration-approved Bare-fly Travel Satchels. Priced at $99.75, it includes 2-oz. versions of Bare Body Butter, Hair Thickening Shampoo, Hair Thickening Conditioner, Body Bubbles, Face Fighter Wash, Beeswax Lip Balm, Body Lotion and a 5-ml. size of the perfume. The same items are available in 1-oz. versions in Bare’s Le Petit Bare-fly Travel Satchel ($59.75), which also has the 5-ml. version of the perfume.
The mint Bare-fly and Le Petit Bare-fly Travel Satchelswere introduced last week. Hitting Barebodycollection.com later this month are bath and massage oils in eucalyptus spearmint, lavender and jasmine scents. They will be available in 16-, 8-, 4,- 2- and 1-oz. versions for $70, $39.95, $22, $12 and $7, respectively.
Choy, who modeled for Ford Models when she was 15, was inspired to do a beauty line because “I was exposed to beauty then,” she said, discussing her modeling days. “People like cosmetics because it’s a luxury — but it’s an affordable luxury. In recessions, women just don’t give up on their skin care.”
When it comes to making the fragrance, she blends the Dare to Be Bare Parfum ingredients on her kitchen counter — which “looks like a lab now” — making about 4 to 6 oz. of the fragrance at a time “with pipettes,” plus filling “hundreds of sample sizes with an eyedropper.”
Referring to the packaging of the Bare products, she said: “I like doing the turn-of-the-century, apothecary look.”
Choy estimated that, as she develops her beauty business, sales on her Bare Web site could reach $36,000 in the next 12 months, a number she said she thinks could triple with the launch of a wholesale business. Aside from the Web site, Bare is carried at Upper East Side salon Creations by Michael Inc.
On the fashion side, Choy’s Martha’s Closet Web site features Lilly Pulitzer fashion; jewelry from Cheeky Monkey, Beaded Tortoise and D.K. Thornton; dresses; bags, and swimwear. Her Bare beauty products were carried on the Martha’s Closet site until the launch of Barebodycollection.com in January.
The Bare Mint Collection
The Dare to Be Bare bottle.
Photo By: Courtesy Photo
Photo By: Courtesy Photo
Beauty Radar Screen: April 22, 2010
W Editors' blog
After the towel and the bikini, don't forget to pack these essentials for a pest-free, burn-free weekend.
Bug Off: Some bug sprays are so goopy that they can cause a
breakout or ruin clean hair. Bare-fly Bug Beware Spray
Bare is a DEET-free formula that uses cedar oil to keep
the skeeters away. And it's so light in both consistency and
smell, that you can fearlessly go crazy with coverage. $10.50,
By Jane Larkworthy
New on the Shelves
Luxe Handmade Beauty Line: Bare Body Collection
7/22/20109:04:00 AM by Andrea Lavinthal
What it is: Bare
Why we love it: We recently received a gigantic basket overflowing with an assortment of adorable, apothecary-esque jars and bottles of beauty products that looked like they were made in someone's kitchen. As it turns out, that's exactly right. Martha Choy, the founder of an online fashion, jewelry, and accessories business called Martha's Closet, is now in the beauty biz, with Bare, a line of 250-plus bath and body products that she whips up (and packages) by hand in her New York City apartment. We tested out a bunch of the loot and instantly fell in love with the light, whipped body mousses, which come in a range of delicious scents, most notably the summer-perfect Coconut Lime Verbena. Other standouts include the heavenly White Gardenia Milk Bath and the ultra-rich Shea Butter Body Balm.
How much: Prices range from $1.50 for travel-size items to $225 for the Dare to Be Bare Parfum.
Bare Body Collection: Handmade Body Butters by Martha Choy
I love the idea of natural and homemade products, especially for gift giving (and getting)! When I received some products from Martha Choy’s Bare Body Collection, I was so excited to test out her one-of-a-kind, homemade creams and lotions. The Bare Body Collection has 30 different body butters, including Chocolate Dream and variations on coconut, citrus, and woodsy fragrances. My personal favorite of the collection was “Summer Flowers,” described by Choy as “A Lavish, Lush Blend of Cherry Blossom, Peach, and White Jasmine”. To me, it just smells sweet, fruity, floral, and delicious!
Another good thing about the Bare Body Collection is that these products do not contain harsh preservatives, sulfates, or synthetic fragrances. They are also not tested on animals.
In addition to body butters, there is also facial care products, soaps, and treatments (Bare Naked Bag Blaster Under Eye Cream is another favorite of mine). You’ll be sure to find something you like among Choy’s collection of homemade skincare products. There are also some pretty exciting holiday specials and even gift certificates available on BareBodyCollection.com, for those of you looking to try these out!
Posted on December 1st, 2010 by Nicole
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Bare-ly Legal Scents Your Skin, Sinfully
A skincare collection called BARE-ly Legal for Marthas Closet sounds sexy, and you might be wondering if I'm advocating something sinful. Perish the thought! The only thing sinful about these products are the exotic scents and luxurious formulas.
I had never heard for Martha Choy or Martha’s Closet® until now, but like another now-famous (and very successful) female entrepreneur with unique, exotically-scented skincare products. By the way, BARE® products do not contain harsh preservatives, sulfates, or synthetic fragrances.
Martha Choy, Founder and President of Bare® Body Collection and Martha's Closet® virtually created BARE® in her garden studio apartment on East 81st Street in New York. She also runs a website called Martha's Closet that she calls an "upscale Ebay."
The new, skincare line has a number of nice products, including a perfume beautifully housed in a gorgeous glass bottle. Since that product is $ 289.75 for 2 fl. oz. I instead am suggesting some other favorites that I think you'll want to try:
BARE-ly Legal $33.50 4 oz. arrives, as do the other skincare products, in an amber plastic jar with silver top that looks very simple, but attractive. But the main attraction is what's inside: a very hydrating, super-thick and rich cream that smells like tropical flowers and spices: White Gardenia, Tuberose, Taratahi Lilac, Ylang Ylang, Jasmine, Orange Blossom, and Black Coconut. It's a traditional, beeswax and borax body butter that purports to be over 98% natural (ingredients are listed below). The product is over 50% oil and if your skin is dry, you won't believe how quickly and effectively it works to eliminate every flake and itch and dry patch. You can definitely use it on even the toughest areas to moisturize, including "rhino-hide" feet, elbows and knees.You only need a tiny bit, and you'll find it is more like a solid pomade than a cream. The added bonus, especially if you use it on your feet and legs, is that the strong, exotic scent wafts up and will even mask (stinky) foot odor. So what is in it?: Helliantus Annuus (Sunflower) Seed Oil, Soja Hispida (Soya Bean) Oil, Simmondsia Chinesis (Jojoba) Seed Oil, De-Ionized Water, Natural Beeswax, Emulsifying Wax NF, Sodium Borate, Aloe Barbadensis (Aloe Vera) Leaf Juice, Fragrance, Chamomilla Recutita (Matricaria) Flower Extract (Chamomile), Disodium EDTA. Phenoxyethanol and Caprylyl Glycol.
There is a lighter, more creamy version of this product called BARE-ly Legal Light $18.25 3.4 fl. oz. I am not sure why it is so much less expensive, but in truth, I prefer the lighter, less oil-centric formula. That's not to say it doesn't moisturize, it just leaves less of a protective film. The fragrance is slightly lighter and more floral as well, making it more daytime friendly.
I also tried BARE-ly Legal Luminessence $64.75 4 oz. Yes, it's pricey, but it packs a multi-tasking punch with SPF 30, a versatile, body enhancing shimmer, tint, and moisturization. The very light cream looks liked cherry whipped cream in the jar, It is a lighter version of the Bare-ly Legal scented Body Butter, infused with complexion-illuminating mica and a touch of tint to give your skin a sun kissed glow. In case you're wondering, mica powder comes from minerals and reflects light creates an illusion of a smoother, softer and more radiant skin tone. The scent is lovely: white tuberose blossoms, taratahi lilac, white gardenia and rare blossoms from all over the world. This sensual product has: . Deionized Water, Octyl Palmitate, Grapeseed Oil, jojoba oil, hemp oil, Cetearyl Alcohol, Steareth-30, Ceteth-10, Cetyl Alcohol, Stearyl Alcohol, Chamomile, Boswellia Serrata, Tocopherol, Borage Seed Oil, Carbopol, Triethanolamine, Propylene Glycol, Diazolidinyl Urea, Methylparaben, Propylparaben, Fragrance, Mica, Zinc. If BARE-ly Legal Luminessence doesn't get you to use sun protection, I don't know what product, will!
My final, favorite pricey but justifiably must-have product is the "Coco" by BARE Chocolate Lip Liqueur $24.00. The hard, waxy lip balm arrives in a simple tin, and when you open it the smell of hot chocolate wafts right up at you. If you're a chocolate lover (and who isn't?), the smell alone will be enough to drive you wild (thanks to notes of Creamy Vanilla, Rich White Chocolate, Raw Sugar Cane and a hint of pepper). In case you're wondering why you'd put pepper in a perfectly delicious blend, it helps plump your lips and gives them a hint of your own, natural lip color (the lip balm is colorless). Another nice thing is that this beeswax lip balm lasts, to keep lips moisturized so you don't have ot apply it more often. A little bit goes a long way, thanks to Castor Seed Oil, Beeswax, Lauryl Laurate, Carnauba and Soy Wax. The only liability is that you'll find people wanting to ask you about it, and try it. Don't be mean...share!
TO learn more, see all the products and order then, visit http://www.barebodycollection.com/