Tested on Martha's friends and family,
not on animals.
by Matthew W. Evans
Bare bath and massage oils.
Photo By Courtesy Photo
Martha Choy, who founded a Web-based fashion, accessories and jewelry business called Martha’s Closet a year ago, has gotten into the beauty business.Choy, who is a compliance director at an investment bank, an industry in which she has worked for more than 20 years, has launched Barebodycollection.com, which features her own bath, body and fragrance line, dubbed Bare.The 253-item assortment features a raft of bath and massage oils; bar soaps; body butters and creams; facial treatment items; fragrances; hair care products; bath gels, scrubs and salts; balms, and lotions. Products come in numerous sizes and fragrances, and range in price from $1.50 for travel-size items to $80 for 8-oz., shea butter-infused body butters.There’s also a 2-oz. Bare fragrance, called Dare to Be Bare Parfum, which is priced at $225. Choy describes the scent as a dry, alcohol-free floral perfume and it comprises a 50 to 75 percent concentration of essential oils. It is tuberose based and features notes of gardenia, lilac, ylang-ylang, jasmine and orange blossom.Bare products are handmade by Choy in her studio garden apartment on East 81st Street in New York. “I’m scooping, pumping, ladling and labeling all by myself,” she said, adding she’d like to eventually launch a wholesale business with distribution in specialty beauty stores.Some of the newest additions to the line include a mint version of Bare’s Transportation Security Administration-approved Bare-fly Travel Satchels. Priced at $99.75, it includes 2-oz. versions of Bare Body Butter, Hair Thickening Shampoo, Hair Thickening Conditioner, Body Bubbles, Face Fighter Wash, Beeswax Lip Balm, Body Lotion and a 5-ml. size of the perfume. The same items are available in 1-oz. versions in Bare’s Le Petit Bare-fly Travel Satchel ($59.75), which also has the 5-ml. version of the perfume.The mint Bare-fly and Le Petit Bare-fly Travel Satchelswere introduced last week. Hitting Barebodycollection.com later this month are bath and massage oils in eucalyptus spearmint, lavender and jasmine scents. They will be available in 16-, 8-, 4,- 2- and 1-oz. versions for $70, $39.95, $22, $12 and $7, respectively.Choy, who modeled for Ford Models when she was 15, was inspired to do a beauty line because “I was exposed to beauty then,” she said, discussing her modeling days. “People like cosmetics because it’s a luxury — but it’s an affordable luxury. In recessions, women just don’t give up on their skin care.”When it comes to making the fragrance, she blends the Dare to Be Bare Parfum ingredients on her kitchen counter — which “looks like a lab now” — making about 4 to 6 oz. of the fragrance at a time “with pipettes,” plus filling “hundreds of sample sizes with an eyedropper.”Referring to the packaging of the Bare products, she said: “I like doing the turn-of-the-century, apothecary look.”Choy estimated that, as she develops her beauty business, sales on her Bare Web site could reach $36,000 in the next 12 months, a number she said she thinks could triple with the launch of a wholesale business. Aside from the Web site, Bare is carried at Upper East Side salon Creations by Michael Inc.On the fashion side, Choy’s Martha’s Closet Web site features Lilly Pulitzer fashion; jewelry from Cheeky Monkey, Beaded Tortoise and D.K. Thornton; dresses; bags, and swimwear. Her Bare beauty products were carried on the Martha’s Closet site until the launch of Barebodycollection.com in January.
Photo By: Courtesy Photo
The Dare to Be Bare bottle.
After the towel and the bikini, don't forget to pack these essentials for a pest-free, burn-free weekend.Bug Off: Some bug sprays are so goopy that they can cause a
Bare Body Collection: Handmade Body Butters by Martha Choy
I love the idea of natural and homemade products, especially for gift giving (and getting)! When I received some products from Martha Choy’s Bare Body Collection, I was so excited to test out her one-of-a-kind, homemade creams and lotions. The Bare Body Collection has 30 different body butters, including Chocolate Dream and variations on coconut, citrus, and woodsy fragrances. My personal favorite of the collection was “Summer Flowers,” described by Choy as “A Lavish, Lush Blend of Cherry Blossom, Peach, and White Jasmine”. To me, it just smells sweet, fruity, floral, and delicious!
Tribeca Retail Club Fashion News
Bare-ly Legal Scents Your Skin, Sinfully
Puppies need pampering too! BARE Naked Chien-poo Unscented Shampoo for Dogs Review | Dolce Beauty Blog
Our household has recently acquired another dog! Pixie is a shih tzu puppy, originally my Grandma’s dog, and we are all adjusting to her being here. She received her first bath yesterday!
Since Pixie is a shih tzu, and they do not shed, I figured using the usual Furminator Shampoo we use for my dog (Hunter, an American Eskimo) might not be necessary. I decided this would be a good time to review the sample of BARE Naked Chien-poo Unscented Shampoo for Dogs that I have been holding onto for a little while now. The beauty of BARE Naked Chien-poo Unscented Shampoo for Dogs is that it is, in fact, unscented, and has very few ingredients so it will be gentle to puppy’s skin and coat.
She came out lovely and clean!
What do you use to bathe your dogs? This and other pet products by BARE are available on Amazon.com and Barebodycollection.com.
Circle & Square
Beauty isn’t skin deep. What we absorb through our skin has affect on our whole system and there is value to being just as picky about our skincare as we are our food. Just as I avoid pesticide coated produce, corn syrup, GMOs, factory-farmed meat and processed foods, I look for skincare free from parabens, sulfates, preservatives and synthetic ingredients. Unfortunately many of the industries most celebrated brands are loaded with harsh chemicals, so potentially irritating that they use animals to test their products. On the other hand, the creator of BARE skincare, tests her wholesome concoctions on friends and family. Naturally derived and equally effective; with BARE products you can truly treat yourself without any unseen side effects.
The body butters and scrubs are a great way to explore this awesome indie line. In addition to resurfacing the skin and providing excellent hydration, the products are beautifully scented to provide aroma-therapeutic benefits. Once you’ve discovered your favorite fragrance, whether is be coconut/lime/verbena, eucalyptus/spearmint or taratahi lilac, you can try it in an equally affordable luxuriant bath and massage oil. Other not-to-be missed aromas are Royal Jasmine, Blue Gardenia and she even has an entire line of chocolate scented products. I especially enjoy applying the Chocolate Lip Liqueur. In addition to adding moisture and shine, the Ginger Snap Lip Booster leaves lips looking fuller and rosy due to the stimulating addition of blood vessel dilating pepper.
Beyond pampering, BARE skincare has a variety of products that target scars, blemishes, fine lines, stretch marks, discoloration and other impurities. Instead of frying in the sun this summer, I’ll be applying the BARE Renaissance Skin Brightener and BARE Naked Body Luminescence, each with SPF 30. Both products contain the mineral mica, which reflects light thus creating an illusion of smoother, softer and more radiant skin. BARE has got you covered from fragrance to hair care and the collection even includes products for your man and your dog! I really look forward to trying more items in the collection and sharing this guilt-free treat with my friends.
Jenna A Levine Click here to see the collection
BareBodyCollection.com is Upfront