"Tested on Martha's friends and family, not on animals."
Move over Chelsea Lately and Bethenny Frankel.
Grin and BARE® It.
This is a lighthearted tale of a young woman's determination to ride out a stormy economy and come out on top. Martha Choy’s journey into the highly competitive arena of fashion from her upscale-resale fashion website, Martha’s Closet and jettisoning right into the beauty industry in less than one year, with her exclusive BARE® fragrance and skin care line, while working full time as an investment bank compliance director on Wall Street, is a story that Martha tells can tell with her caustic and dry humor. If you give her a few minutes, she will have you in stitches laughing about her travails. Move over, Chelsea Lately and Bethenny Frankel!
BARE® skincare products are blended by Martha in her garden apartment on East 81st Street in New York.Five trademarks later (and yes, if you are wondering, Martha does own the word BARE®), and a 280+ product line of exotic scents and luxurious formulas with names like BARE-ly Legal®, BARE®-foot in the Park and a travel collection called BAREfly®, Martha Choy’s BARE® skincare collection is now being recognized as a rising star in the beauty and skincare universe. A skincare collection called BARE® sounds sexy, and you might be wondering if I'm advocating something sinful. Perish the thought! The only thing sinful about these products is the exotic scents and luxurious formulas. You might never have heard of Martha Choy or BARE until now, another now-famous (and very successful) female entrepreneur with unique, exotically-scented skincare products. By the way, “BARE® products do not contain harsh preservatives or synthetic fragrances. They are tested on Martha's friends and family, not on animals."Martha Choy, Founder and CEO of BARE® (BAREBodyCollection.com) and Martha's Closet, Upscale-Resale (MarthasClosetOnline.com. which she calls an "upscale EBay”), virtually created BARE® in her garden studio apartment on East 81st Street in New York.
The new, skincare line has a number of nice products, including original perfumes that do not scrimp with the less expensive citrus notes, typical of most if not all of the fragrances here in the United States. The BARE® Signature Fragrance Collection is infused with the sumptuous top notes of rare and exotic floral chords reminiscent of a trip to the Far East or to turn of the century Paris.
WHERE IT ALL HAPPENS
Martha Choy, Founder/CEO
FRIENDS AND INSPIRATION